Delivery emissions driving retailer brand loyalty for younger shoppers
- Paul Wilson
- May 5, 2021
- 1 min read
New research from UK independent parcel carrier Yodel has found that retailers should be working with carbon conscious delivery partners if they want to increase their brand loyalty among young shoppers.
More than half (53%) of 18-34s said they’d be more inclined to purchase if the delivery company focused on reducing its emissions. Younger shoppers are also the most likely (28%) to take the CO2 emissions of their online shopping into account when making a purchase, suggesting that consumers are becoming more conscious of their own habits and their impact on the environment.
For older shoppers however, this doesn’t resonate quite as much, with just a third (32%) of over 55s saying the environmental credentials of the delivery company would influence which retailers they shopped with.
The shift in attitudes towards the carbon impact of deliveries is changing too, with more than two-fifths (42%) of online shoppers saying they would be prepared to wait longer for a parcel if it meant that it had a reduced carbon footprint, which suggests that speed is no longer the be-all and end-all of deliveries.
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